THE CREATIVE PROCESS AT MARJAN KALHOR COUTURE

1. Private Appointment

Your couture journey begins with a private visit to our atelier. In this appointment, your occasion, vision, and personal style are explored in depth. Inspiration is curated together to create a vision uniquely yours.

2. Measurements

Detailed measurements are taken. Couture is not based on standard sizing; it is sculpted to the individual body. This step allows the dress to be engineered around your body, ensuring comfort and perfect proportion.

3. Design Creation

Your dress is designed from a blank page, exclusively for you. Every line, cut, and detail is drawn to enhance your silhouette and express your vision. No design is repeated, your couture piece exists only for you.

4. Toile (Calico) Fitting

A toile is created to test the structure, shape, and balance of the design. This first fitting allows us to perfect the architecture of the dress before starting the final dress so proportions, volume, and movement are refined.

5. Embroidery Sampling

Embroidery is developed like fine jewelry. Each motif is hand-sampled to test texture and color harmony. You approve the embroidery before it becomes part of your dress, ensuring every detail reflects your taste.

6. Couture Construction

Once the design, samples and fit are approved, the dress is cut in the final fabric. Our atelier begins constructing the piece using traditional couture techniques, shaping each panel with precision and care.

7. Hand Embroidery & Details

Every bead, crystal, and stitch is applied by hand, one by one. This is the most time-intensive stage, where artistry and patience transform fabric into couture. Our team creates the fabric by hand in our atelier.

8. Fitting

You return to try on your dress as it takes its true form. The silhouette is refined on your body, ensuring balance, elegance, and fluid movement. In This appointment, you will have a glimpse of what the final dress will look like.

9. Final Finishing

The invisible couture begins. Inner corsetry, boning, lining and hidden supports are perfected to sculpt and support the silhouette. Every detail is examined from fit, fall and movement until the dress is effortless and precise.

Contact Us

Our Client Service Team will be happy to give you assistance on all enquiries

Call or WhatsApp

+97150 2472725

Email

orders@marjankalhor.ae

Location

2204, Donna Towers, Dubai Silicone Oasis, Dubai, U.A.E