THE CREATIVE PROCESS AT MARJAN KALHOR COUTURE
Our couture process is a journey of collaboration, precision tailoring, and in-house hand embroidery. Crafted in our Dubai atelier, each piece is developed from first consultation to final fitting, with couture-level attention to detail at every stage.
Timeline: Couture orders typically require 4–8 weeks, depending on design and embroidery.
1. Private Appointment
Your journey begins with a private consultation at our Dubai atelier. We discuss your vision, occasion, and silhouette to guide the design direction.
2. Measurements
Precise measurements are taken to ensure the piece is shaped to your body. Each gown is created around you, not standard sizing.
3. Design Creation
A design is developed exclusively for you, refined for proportion, movement, and detail. Every line is created to complement your style.
4. Toile (Calico) Fitting
A toile is created to perfect the structure and fit before cutting the final fabric. This stage refines balance, comfort, and shape.
5. Embroidery Sampling
Embroidery motifs are sampled and approved before being applied to the final gown. This ensures perfect color, texture, and placement.
6. Couture Construction
The final fabric is cut and the gown begins to take form. Couture techniques are used to achieve clean structure and elegant drape.
7. Hand Embroidery & Details
Each bead, crystal, and stitch is applied by hand in our atelier. This is where craftsmanship transforms design into couture.
8. Fitting
You return for a fitting as the gown is refined on the body. Adjustments are made to perfect silhouette, comfort, and movement.
9. Final Finishing
The piece is completed with couture finishing, lining, internal support, and final detailing. Every element is checked to perfection.
Couture Process FAQ
Everything you need to know about our couture process, timelines, fittings, and custom design experience.
Do I need an appointment to start the couture process?
Yes. Couture begins with a private appointment at our Dubai atelier, where we discuss your occasion, take measurements, and guide you through fabrics and design direction.
What is the difference between couture and ready-to-wear?
Couture is fully custom-made to your measurements, with couture construction, fittings, and hand finishing.
Ready-to-wear is made in standard sizes and produced in limited quantities.
How long does a couture dress take to make
A couture gown typically takes 4 to 8 weeks, depending on design complexity, fabric selection, and the amount of hand embroidery. Some highly detailed gowns may require longer.
Do you make custom evening dresses?
Yes. We design custom evening dresses in Dubai, made to order in our couture atelier.
Can I request a couture dress inspired by a photo or reference?
Yes. You may bring inspiration photos, sketches, or references. We will guide you in creating a couture design that suits your body, occasion, and personal style — while keeping it original and elevated.
Can the designer create a custom design for me?
Yes. Our designer, Marjan Kalhor, personally designs each couture piece to suit your vision, measurements, and occasion.
Do you offer hand embroidery in-house?
Yes. Marjan Kalhor Couture is known for in-house hand embroidery, including crystal embroidery, beadwork, sequins, and custom embroidered fabrics.
Do you make couture dresses for weddings?
Yes. We create couture gowns for:
- wedding guests
- engagement parties
- henna nights
- receptions
- bridal looks
All pieces are custom-made in Dubai with couture finishing.
Can you make a couture dress if I’m not in Dubai?
Yes. We offer couture services for international clients. Depending on timing, we can work with:
- remote measurements
- virtual consultations
- international shipping
- scheduled fittings when you visit Dubai
For the best result, at least one in-person fitting is recommended.
Contact Us
For enquiries, book a private consultation.
+97150 2472725
orders@marjankalhor.ae
2204, Donna Towers, Dubai Silicone Oasis, Dubai, U.A.E